SEMA 2016 Preview: Chevy Blue Line Concepts revealed
Text: Marcus De Guzman / Photos: Chevrolet | posted October 21, 2016 10:18Chevrolet tricks out new-generation Cruze, Malibu RSChevys new-generation C- and D-segment offerings get tricked out ahead of this years SEMA Show.Called the Blue Line Concepts, both the Cruze and Malibu RS models don several exterior revisions that preview a future personlization program for both models."The Chevrolet Blue Line Series concepts integrate accessories that offer greater personalization choices for customers.
Chevrolets Blue Line concepts are the most normcore SEMA cars ever

Enlarge Image ChevroletWhile some automakers, like Hyundai, use the SEMA aftermarket trade show to showcase cars that breach the extremes of the modification spectrum, others are content to hawk actual, more sensible add-ons.Like Chevrolet and its Blue Line, for example.Chevrolets Blue Line concepts dont look much different than regular cars, but thats a purposeful decision.
Chevys New Blue Line Concepts For SEMA Preview Upcoming Accessories

PHOTO GALLERYFollowing last years Red-Line enhancements , Chevrolet is pre iewing two new Blue Line concepts ahead of their Public debut at the SEMA show.This time, the American maker added a splash of individualization to the Malibu and the Cruze RS hatchback models, developing various accessories specifically for them.As opposed to the Red Line models, which reflected Chevrolets sporty character, the Blue Line models demonstrate the lifestyle and personalization possibilities of the brand.Of course, enhanced aesthetics play a key role, with both concepts featuring Genesis White exteriors, contrasted with blue-tinted windows, and slate-blue metallic painted 18-inch wheels.Although the cars are geared up for SEMA , Chevrolet tried to set them apart with very subtle add-ons.For instance, even though it looks close to stock, the Malibu features a rear diffuser, a new spoiler, blackened grille and bow tie emblems, floor liners with metal badging, illuminated doorsills and a susp ension lowering kit â" among other mods.The latter reduces the ride height by 0.4 inches (10 mm) for a sportier stance and more responsive handling, according to Chevrolet, and its designed for models equipped with the 250 hp, 2.0-litre turbocharged engine.The Cruze RS Hatch , on the other hand, comes with a chrome grille insert, a performance brake package, a performance air intake, and a new exhaust system.
Chevy goes subtle with Blue Line concepts for SEMA
With SEMA right around the corner, Chevrolet previewed the Malibu and Cruze RS hatchback Blue Line concepts that will join the auto makers lineup at the trade show in Las Vegas.The vehicles continue the automakers trend of bringing grown-up cars to the show and are some of the plainest concepts weve ever seen for SEMA.The trade show, which is know for wacky products with insane amounts of power and extreme body kits, will get a more mature feel with these offerings.
Joel Patel
GM previews Chevy Blue Line concepts for SEMA
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